Job description
Timing: ASAPDuration: Ongoing full-time
Hours per week: 40-45, maybe 50 a few busy stretches of the year
Location: Fully remote (CO candidates preferred)
*MUST be located in Colorado, Oregon, Washington, Utah, Nevada, Arizona, Texas, Illinois, Indiana, Montana, Kansas, South Dakota, and Wyoming due to time zone alignment and ease of travel.
Salary: $90-100K DOE + 5-10% bonus potential
One of our small media agency clients is looking for a Sr. Media Planner/Buyer to join their small team as a process and data-driven planner/buyer eager to drive positive campaigns results and provide insightful analytics/strategy for several key B2B client accounts.
The Sr. Media Planner/Buyer must be a team player, proactive communicator, outgoing, invested in the agency team/culture, and an expert with Google Campaign Manager as the source of "truth" and effectiveness, valuing data harmonization and the setup required for execution;
This Sr. Media Planner/Buyer will be part of an award-winning small agency team that is passionate about providing high-touch service and strategic expertise to their clients, culture fit is of the utmost importance and our client is looking for candidates with a proven track record of driving superior results, and who align with their values of growth, excellence, and integrity.
Ideal Sr. Media Planner/Buyer candidates will have:
- 6+ years of media planning and buying across all media types and objectives.
- Comprehensive experience of local to global B2B, B2C, and DTC media objectives and applicable strategies across digital and traditional media.
- Generated proven media campaign results.
- Understands using Google Campaign Manager ad server as the source of truth.
- Values data harmonization and the setup required for execution.
- Experience in Meta Ads*, LinkedIn Ads*, Twitter Ads, Google Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, and Amazon Ads expert. *A personal social account is required
- Skilled in Google Sheets, Microsoft Office, Mac OS, Keynote, and Trello.
- Experience preferred within Datorama, GA4, Bionic, SRDS, MRI, Nielsen, Comscore.
- Passionate about paid media and holding the knowledge to drive positive campaign results.
- Believe in our purpose and see yourself in our core values.
- Thrilled to join a small team and impact the company’s success directly.
- Thrives in established processes and procedures.
- Team player who can work effectively in a collaborative environment.
- Aptitude for data, software, and ad technology.
- Holds an extraordinary passion for details and prides on precise, polished work.
- Knows how to get to the “why” when evaluating data.
- Self-starter that requires limited oversight.
- Holds a zest for growth.
- Comfortable in presenting to clients.
- Energized by providing high-touch service and results for brands that make a difference in the world.
Job Responsibilities:
Media
- Oversight of the full campaign lifecycles for 3-5 key accounts.
- Lead strategy meetings and participate in new media partner calls.
- Provide forward-thinking platform strategies to meet or exceed benchmarks.
- Conduct research to support strategy decisions.
- Understand the self-service platform's unique strategies.
- Develop media plans through RFPs, partner negotiations, and collaboration with the in-house platform manager.
- Oversee creative deliverables from clients.
- Steward of campaign management that includes optimizations, pacing, and analysis.
- Pace budget for full campaign delivery.
- Draw key learnings and insights for managed campaigns.
- Deliver impactful and persuasive presentations.
Teamwork
- Collaborate with the media team to align the strategy and self-service platform strategy with the overall media plan.
- Keep the media team informed of performance, delivery, and optimizations.
- Acknowledge team members when a job is well done!
- Hold yourself and your team members accountable.
Growth
- Educate the team on new media trends and best practices.
- Stay apprised of new technologies and trends and keenly understand the platform media landscape.
- Facilitate the development and documentation of best platform practices to improve operational efficiencies.
- Provide 1 social post per week for GMW social platforms.
Culture
- Supports a vibrant environment by celebrating other’s wins.
- Enhances the culture by living our core values and reflecting upon them when giving “kudos points”, during monthly leadership 1:1s, and during the monthly company’s internal business review.
*Fully remote (CO candidates preferred)
**Flexible weekly Mon-Fri schedule between 7am-7pm MT
***Occasional travel required 2-4x per year
****Eligible for 13+ days PTO, 10 paid holidays including birthdays, flex time during December holidays, 99% company-paid medical, dental, and vision, 100% company-paid life insurance, short/long term disability, employee assistance program, and a 3% retirement match after first year of employment.
*****Monthly technology and professional development stipend
