Job description
Supply Planning ManagerClient Overview:
Our client develops, manufactures and distributes prestige perfumes and cosmetics as the exclusive worldwide. Through its global distribution network, the Company’s products are sold in over 120 countries.
Role Overview:
As the Trade Marketing Manager you will be responsible for creating and implementing winning differentiation strategies in NAM, will support any business decision with analyses and market data and will ensure all marketing plans are successfully executed in market.
Trade Marketing Manager Key Qualificiations:
- Define cross-functional 360 brand engagement strategy, overseeing a calendar of product launches
- Manage development of marketing plans
- Develop overarching communications strategy that sets key performance goals (Branding / Traffic / Conversion / Retention) and delivers the right balance of paid, owned, and earned traffic with positioning and messaging
- Collaborate with partners to develop and implement integrated marketing plans that support brand objectives with focus on digital, traditional media and client facing activities
- Track product forecasts and liaise with the global operational marketing team and the sales department to ensure successful launches and product availability
- Monitor and challenge marketing/media budgets and spend by country
- Analyze market trends and gather customer and consumer-insights to propose new ideas and drive sales
- Develop US COOP digital and in-store ideas & facilitate their implementation in collaboration with internal & external cross-functional teams
- Coordinate and handle market specific requests for distributors/US retailers: - presentations - new products sheets - merchandising - visual requests - assets
- Develop Regional Merchandising guidelines adapted to the relevant markets
- Update Americas Marketing Launch Plans & Global Marketing Activity Reports (monthly), analyze results and provide the team with comments and action plan
- Liaise with OPM and PR/Training Team to provide US retailers and distributors in time with new & adapted Social Media/Digital and Training assets
- Support the Trade Marketing Director Americas
Trade Marketing Manager Key Qualifications:
- The ability to multi-task effectively in a fast-paced and changing environment
- Strong structured and organizational skills (tight deadlines to manage)
- proficiency at sales analysis, business planning and execution
- prior trade/operational marketing and beauty industry experience is a must (3 to 5 years minimum)
- self-motivation combined with a team player spirit
- a positive, professional, and enthusiastic “can-do” attitude
- excellent communication skills to collaborate with the sales, marketing teams and other departments
- computer and analytical skills: Excellent Excel/Powerpoint capabilities. Adobe Suite knowledge.
Expired job
