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Virtual Events Marketing Manager

Job title: Virtual Events Marketing Manager
Contract type: Full-time
Location: Fort Lauderdale, Broward, Florida
Industry: Marketing
Remote: Yes
Reference: 408093
Contact name: Kate Gilman
Job Published: January 01, 1970

Job description

Digital Marketing Manager for Virtual Events

FTE, Salaried, Full-time role

60-70K

Remote is fine, but you must be based on EST. 

You will be required to onboard in FL

 

Two main pieces of the job:

You who can drive people to register for webinars

You can strategize and optimize Facebook campaigns to drive registration

 

Expectations & Responsibilities:

• Flex your creativity and supercharge it with your analytical mind to find the best opportunities within the Facebook Ads ecosystem for maximum ROAS while keeping our CPA benchmarks in check.

• Proven experience managing and implementing Online Webinar campaigns – FB ads to generate registrations on specific areas, webinar set up and deployment and analytics reporting.

• Active (daily) awareness of campaign performance for assigned products.

• Ad campaigns that produce consistent results within allowable KPIs, while managing an assigned budget.

• Driving highly qualified leads that convert to our back-end programs.

• Upgrade our scripts and ad copy tests by composing, testing, and improving upon direct-response ad copy.

• In charge of planning, executing, and implementing paid ad campaigns from beginning to end.

• Analyze data trends across campaigns to identify what is and isn’t working.

• Work closely with the Management Team to effectively plan and execute campaigns that are in alignment with team goals.

• Develop new and compelling advertising strategies to support our market-leading products and services.

• Collaborate closely with stakeholders including copywriters, sales, creative, customer service and operations to deploy integrated digital marketing campaigns that generate leads for clients

• Plan, execute and control the monthly marketing budget in a way that creates predictable growth for the business. Qualifications and Skills

• BA/BS degree in Marketing, Communications, Advertising or related field and/or Equivalent working experience

• Experience with search engine optimization (SEO)

• Superior working knowledge of advertising platforms and PPC (i.e. Google AdWords, Facebook Ads, LinkedIn Ads)

• Superior experience with Big Marker, Zoom or any other live/on demand webinar platforms

• Strong time management and organizational skills.

• Positive attitude and works well in a team environment.

• A quick learner, who is able to multi-task by working on various projects at once.

Certifications:

• Google AdWords Verified

• Google Analytics Certified

• Social Media Metrics and Analytics

• FB Business Manager and Sprout Social proficient Additional Skills - A MUST!

• Finance Industry experience or knowledge is a plus

 

Expired job
Expired job

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