The digital marketing space is not for those who like standing still. The technologies that drive the industry are in constant flux, so to stay on top you need to keep learning. One of the best ways to enhance your digital marketing or management career is by staying current with the latest trends in process management. More specifically, you need to have the strongest Business Process Management (BPM) game possible. Now you might be asking yourself, “What is BPM?” and you’re not alone. BPM is essentially focusing on improving corporate performance by managing and optimizing a company’s business processes. If you're not properly managing and optimizing corporate productivity, the odds are good that there is someone waiting in the wings to take your place. Now, we aren't trying to add too much pressure to an already tough job, but we are trying to give you the tools to become an indispensable part of any modern organization. With that in mind, let's take a closer look at some of the steps you can take to launch your digital marketing career to the next level with some key BPM skills.
Map It Out
As with most things in life you need a solid plan. If you don't have a solid yet scalable road map, things can spiral out of control very quickly. Ask yourself, “why are we doing this?” before starting out. This will help you answer some key questions regarding the goals you want to achieve with your new strategy. Before you implement any changes to your BPM framework, you must be as close to 100% sure that you will be able to effectively monitor the flow of data and make improvements to your processes on the fly. The ideology behind creating process management can be applied across the digital marketing field. If you can create and streamline process management in a company, you can apply it to your own work on a smaller scale to ensure your projects are successful.
Don't Go at It Alone
Being self-sufficient is one thing, attempting to go at it alone is another. Not only would consulting experts regarding your plan help reduce human error, you might learn to see things from another perspective which could enhance your plan and give you the reputation as a great team player. As a leader, you must have a strong buy-in from both upper management and your team. So, take the time to make sure everyone involved has strong operational, technical, and change management skills. Once you’re sure that everyone is on board with your plan, you can then start to implement it. They say it takes a village, right? The same goes for your digital marketing career. You could create a project plan to include things like SEM, SEO, and Social Media all by yourself, but wouldn’t it be more beneficial to consult experts in each department before implementing something incorrectly? Approaching your work with the mindset that each project is a company for you to enhance should make a huge difference!
Tools and Metrics
This tip is a little more concrete and straightforward than the others we've laid out. You must have a complete understanding of all the latest BPM tools and metrics available. If that means taking classes or attending seminars on your own time and dime, do it. If you’re looking for a quick way to learn new skills without going back to school, we’ve got you covered. The technology that will help you document, analyze and improve an organization’s digital marketing is evolving at such a quick rate that finding the solution that works best for you will take some time, which is why it is incredibly important to stay in-tune with your industry and keep a pulse on new tools that come along the way.
In the end, the only constant in successful digital marketing is hard work. If you can master these and other basics, then you will have a solid base on which to build. This structure will allow you to remain agile even in the face of the chaos that is modern digital marketing. To learn if 24 Seven Talent can help you find the perfect fit for your specific digital marketing skills, contact us today.