Were you born before 1996 and are slowly anticipating being joined by your new, younger colleague who was brought up in a digital world? Generation Z was born between 1996 and 2010 and grew up surrounded by digital devices and media. They are either stepping into or are preparing to enter the workforce and are bringing with them a unique skillset. They’re also going to shake up the way brands communicate with their target consumer. Here’s what we’re predicting Generation Z will bring to the table to best influence the digital marketing workplace, and how you can better your skills by working with them.
What’s on the table
Millennials look for a purpose in their careers, and want to truly make a difference and impact society in a positive way. Similarly to Millennials, Generation Z is extremely focused on hard work but rather than focusing on this feeling of purpose, they prioritize education and personal success. According to a study from Barkley, Generation Z brings a fascinating set of attributes to the table. Some of the highlights include:
69% believe that becoming successful has little to nothing to do with luck
50%+ believe personal success is the most important thing in life
80%+ think good grades are more important than hanging out with friends
Nearly 60% prefer to create their own fashion statement
While the current focus has been on Millennials, it is important to think about the talent market a few years down the line. So you and your coworkers will be able to quickly embrace the idea of including Gen Z candidates on your digital marketing roster.
Not you?
Whether you’re a Millennial, a Gen Z (but don’t necessarily associate with your generation), or are in a totally different generation, here are some of our tips for working with your new Gen Z colleagues and what skills you can enhance to keep up with the growing talent market. According to an article published by Forbes, the main qualities Gen Z is focused on are security, independence, entrepreneurship, and communication. Gen Z will continue to laser focus on these ideas, and allow for members of other generations to easily work and collaborate with them.
How Will This Change Your Workplace?
All the studies seem to suggest that Gen Zers will want the workplace to refocus on personal and educational success. Your team will onboard new, ambitious, and goal-oriented workers with an entire lifetime of digital/online experience combined with a strong education. Until we see them in action it in the workplace, we must continue to adapt with the ever changing trends and begin to incorporate a mix of Gen Z individualism and a commitment to personal improvement with the growth of the freelance market and traditional full-time work. Want more information on the ever changing world of digital marketing?
Check out our digital marketing resource here!