Are you interested in Customer Relationship Management? CRM is a highly prioritized function within organizations, and CRM strategies and programs only work properly with a great team behind them. We gathered insights from our expert Recruiters and a specialized CRM professional to see what responsibilities, skills, and experience are needed to be a successful, stand out CRM Manager in today’s job market.
Keep it organized
“CRM Managers need to be extremely organized and have attention to detail as they lead marketing planning across all channels, maintain marketing calendars, create reporting for media channels and communicate findings to executive teams,” says Senior Account Manager, Bri McGee. It may sound obvious, but organization is truly key to success as a CRM Manager. The integrity of the data you’re working with can make or break your initiatives.
Know your responsibilities
Similarly, our Senior Account Manager, Georgia Marogiannis, says “CRM Manager responsibilities include analyzing data to find ways to retain an established customer base and attract new customers (retargeting), as well as assist in the rollout of such measures.” You should have experience working with retention marketing strategies, such as loyalty programs, re-engagement strategies, and site interaction processes and know w how programs were implemented along with the ROI.
Database marketing, your new best friend
To become an effective CRM Manager, it’s crucial to understand what database marketing is, and how it can be combined with CRM. Candidates often have experience using “e-commerce platforms coupled with digital marketing or site merchandising experience,” notes Account Manager, Emily De Silva.
What you should prioritize
Isamar Batista is the VP of Marketing and CRM at ShoeDazzle where she focuses on retention & brand marketing. She is an in-house advocate for the end-user, pushing for the best experience and deals while still making a profit for the company. When asked what surprised her about her career journey, she noted how happy she is that she prioritized developing specialized skills like html coding & building segment queries. Her advice for candidates going into CRM is to never stop learning and growing to stay on pace with the constant change in digital space. Do any of these insights spark your interest or confirm your interest in CRM? If you’re interested in learning more about CRM and the skills needed to succeed, be sure to check out our complete Job Toolkit.