Do you love creating content across channels? A role in Content Management could be perfect for you and the good news is, many companies have openings for this exact position.
What is a Content Manager?
Content Managers oversee and/or create compelling content across various platforms in-house or externally for multiple clients. This role tends to be very collaborative and usually involves working with many stakeholders within a marketing department.
What skills do Content Managers need?
Today, Content Managers must be able to create content for web, tablet, and mobile sites. Experience with responsive websites, digital, and e-commerce is a plus - the more variety of experience in managing content, the better. Content Managers must have online marketing and writing experience mixed with a basic understanding of analytics. Some Content Managers may be in direct contact with clients so they would need to be able to cultivate and manage those relationships as well. Strong editing, blogging experience, and content strategy are also necessary skills. Some SEO and SEM knowledge will set you apart.
What experience do Content Managers need?
If you don't have traditional experience in content management, a lot of Content Managers acquire their own clients/freelance experience to build their resume before going in-house. For example, if you want to work as a Content Manager in the beauty space, target some brands you love to see if you can do pro bono work for them.
What are hiring managers looking for in Content Management Talent?
Hiring managers are looking for Content Management candidates who are team players and can easily collaborate with coworkers across departments. Content Managers will often have to work with creative teams on social media strategy and content creation. Content Managers must have experience with online platforms, social media (such as Facebook, Twitter, Instagram, SnapChat, Tik Tok), blog sites (Wordpress, Squarespace), and analytics. Whether or not you have stand out experience as a Content Manager, having a portfolio of your work/writing samples in the form of a website, blog, or powerpoint presentation is a helpful trick and an easy way to showcase your work to future employers.
How to succeed as a Content Manager:
Aim for solid results to prove your success. When you're able to show substantial growth across all platforms, that's when you'll go from amateur to pro. Keep tabs on unique monthly visitors, page views, success stories such as social shares, views, engagement, etc and note areas you can improve upon.
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