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Job Seeker's Toolkit for Digital Marketers

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Looking to become a digital marketer? Digital marketing is one of the hottest fields in today's online economy, and while the rewards of being a skilled Digital Marketer are great, it's a competitive industry. At 24 Seven, we're proud to have more than 20 years of experience as a creative recruitment agency helping creative professionals and freelancers in a variety of industries find their dream jobs. If you're looking to land the best of today's digital marketing jobs, we can help. 

What is a Digital Marketer?

Digital marketing refers to the practice of marketing a brand, product, or service using digital methods, which may mean anything from websites and social platforms to chatbots. Digital marketers play important roles for a wide range of companies and often work closely with key stakeholders on eCommerce, branding, creative, and social teams to execute breakthrough campaigns.

What skills do Digital Marketers need?

Digital marketing has a pretty expansive tool kit, which means that the skills needed to be a digital marketer can also be wide-ranging. Some of the most common skills for digital marketers include:

    • Copywriting

    • Content writing

    • Search Engine Optimization (SEO)/Search Engine Marketing (SEM)

    • Paid Search Marketing

    • Social Media Marketing

    • Performance/Growth Marketing

    • Web Design 

Some professionals operate as jack-of-all-trade digital marketers, using a variety of methods to elevate their clients, while others specialize and develop deeper expertise in a specific field. The choice is up to you – what matters most is understanding how to use the tools at your disposal to create a compelling voice across social platforms to build authentic, relevant, interactive client/customer relationships. Because of this, almost every digital marketing job will require one to have strong writing and oral communication skills.

What experience do Digital Marketers need?

The easiest way to get experience in digital marketing is to start with relevant internships and eventually gain enough experience to land a full-time job. However, if you're trying to break into the industry or make a career switch, it's still entirely possible. There a number of things you can do including, work on skills and connections: this means taking online classes, attending networking and digital marketing events, and reaching out to your connections to see who you can sit down with to discuss the industry and your opportunities there.

What are hiring managers looking for in Digital Marketing Talent?

Hiring managers evaluate a number of characteristics when looking for Digital Marketers. First, they're seeking candidates with strong knowledge of the current digital marketing landscape, as well as future trends, with the ability to interpret and apply new trends to current programs in place. They are also on the lookout for Digital Marketers with research and analytical capabilities, superior problem-solving skills, and creative thinkers. The digital world is unpredictable and at the drop of a hat, something can go awry which is why judgment on how to identify potential issues is imperative. In addition, most employers like to see that you’re active on social media, (i.e. what your social presence is, the quality of your content, etc.). But as always, the bottom line is always ROI – so if you can demonstrate that you know how to use digital marketing channels to bring in more revenue for the company, that's the golden ticket. Our recruiters highly recommend that all aspiring Digital Marketers stay up to date on new social media tools, best practices, and how other organizations and companies are using them. This will give you a leg up on your competition.

How to succeed as a Digital Marketer:

Digital marketing is a competitive field, but with brands adopting more and more online strategies every day, there's plenty of opportunities to go around. And if you're looking to make your mark in the digital marketing industry, 24 Seven can help. Our expert recruiters know exactly what it takes to separate yourself from the pack and ace every interview: join our recruitment agency and find a digital marketing job today!

Click here to access our free Job Toolkit for everything you need to know about today’s most in-demand jobs.