Digital marketing is a rapidly evolving field that will only grow in importance. As more organizations lean on digital platforms to move the needle in their marketing initiatives, the demand for digital marketing professionals of all experience levels has surged.
If you're interested in digital marketing and want to know how to get your start in this booming industry, keep on reading. We'll equip you with information about digital marketing basics and share tips on launching your career in this field.
DIGITAL MARKETING BASICS
Understanding the following digital marketing basics will help you better recognize how to attract and engage a target audience while generating leads, increasing sales, and building brand awareness – all essential in launching a successful digital marketing campaign.
Email marketing: Email marketing involves sending targeted email messages to a list of subscribers. The goal is to build relationships with subscribers, drive website traffic, and generate sales. Email marketing includes newsletter campaigns, promotional emails, and automated email sequences.
Content marketing: Content marketing is the process of creating and distributing valuable and relevant content aimed at attracting and engaging a target audience. Content marketing builds brand awareness, establishes trust, and generates leads. This can be done through blog posts, videos, podcasts, infographics, and social media posts.
Social media marketing: This involves using social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok, for example – to promote a brand or product. Social media marketing can be an excellent way for organizations to reach their target audience and build brand awareness. This digital marketing basic involves a variety of tactics, including social media advertising, influencer marketing, and community management.
Search Engine Optimization (SEO): SEO refers to the process of optimizing a website or web page to rank higher in search engine result pages (SERPs). The goal is to increase organic traffic to a website by improving its visibility in search engine result pages. SEO involves a variety of tactics, including keyword research, on-page optimization, link-building, and content creation.
Pay-Per-Click (PPC): PPC is a form of online advertising in which advertisers pay every time someone clicks on one of their ads. PPC ads are usually displayed at the top of a search engine result page and targeted at a specific audience. These campaigns can be especially effective in quickly generating leads and sales. But they require careful planning and management to be successful.
Looking to get your start in digital marketing?
HOW TO GET YOUR START
Now that you know some digital marketing basics, let's discuss how to get your start in this field and find an entry-level digital marketing job.
Seek trainings: As discussed above, you'll want to understand the role that SEO, PPC, social media, content, and email play in digital marketing. You can find many online courses, blogs, and tutorials that dig deeper into these digital marketing basics. The American Marketing Association, Google, Udemy, and Coursera are just a few organizations offering training courses.
Get certified: Once you have a firm grasp on the basics, consider pursuing a digital marketing certification. You can choose a more general digital marketing certification or pick a specific niche. Obtaining certifications through Google Analytics, HubSpot Academy, and LinkedIn Learning are just a few options that can help you boost your credibility and demonstrate your expertise to potential employers.
Gain practical experience: Apply what you've learned about digital marketing basics by working on your projects, volunteering pro-bono work for nonprofits, or helping friends and family with their digital marketing needs. This could be as simple as helping a friend create social media copy for their business. Also, consider freelancing or interning with a marketing agency to gain hands-on experience.
Build your online presence: Launch a blog, start a marketing-focused social media account, or create a website to showcase your skills and digital marketing knowledge. These strategies can also help you build up your network and make meaningful connections with other digital marketing professionals.
Stay up to date with industry trends: Digital marketing is a constantly evolving industry. This means it's critical to stay current with the latest trends and technologies, particularly AI. You can do this by following industry websites, attending conferences and webinars, and participating in online communities to stay at the top of your game.
HOW 24 SEVEN CAN HELP YOU FIND ENTRY-LEVEL DIGITAL MARKETING JOBS
As you begin your search for entry-level digital marketing jobs, you might be overwhelmed by the options – digital marketing assistant, SEO specialist, junior copywriter, social media manager, paid ads manager, and partnership marketer, just to name a few.
The great news is that when you work with the specialized recruiters at 24 Seven, we can review your skills, discuss your passions, and help you find a path that works best for your career goals.
As a leader in staffing roles in the marketing, creative, digital, fashion, retail, and beauty sectors, we are tapped into a vast pool of organizations looking for entry-level digital marketers. We often know of jobs before their even posted. And the best part is we work as a free resource for you!
If you're ready to take the leap and pursue a career in digital marketing, contact our recruiters today!
