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Digital Analytics Managers

Job title: Digital Analytics Managers
Contract type: Full-time
Location: Corona
Discipline: Retail
Remote: No
Salary: 100000
Reference: 440180
Contact name: Vanessa Sanchez

Job description

The Digital Analytics Manager will primarily be responsible for analyzing data across multiple digital properties, including websites, to identify trends, analyze and offer actionable insights.

Essential Job Functions:

  • Write monthly brand & digital analyses and insights in collaboration with internal stakeholders.
  • Transition 10+ Google Analytics web properties to GA4. Align with internal stakeholders on best approach for goals, events, views and how GA4 changes what was done in the past.
  • Tag accounts as needed, utilizing Google TagManager and aligning with customer data platform manager.
  • Set up and maintain website conversion tracking. Analyze conversion data across numerous website properties, offering deep analysis for optimization and website design initiatives.
  • Examine and interpret global brand performance data & KPIs across web & social analytics toolsets to identify trends, threats, root causes and offer actionable insights.
  • Review and ensure accurate implementation of UTM, Google Tag Manager (GTM), Facebook & other social media pixels following industry standards.

Position Requirements:

  • Bachelor’s degree
  • 5+ years of Digital Marketing Analytics, Digital Media and/or Digital Platforms / Services with an emphasis on consumer insights
  • Expert knowledge in Google Analytics, GA4, Google Tag Manager, Excel Formulas & Functions.
Expired job