LinkedIn Ad

Digital Marketing Manager

Job title: Digital Marketing Manager
Contract type: Full-time
Location: Missouri River Township
Discipline: Marketing
Remote: No
Salary: $120,000
Reference: 449909
Contact name: Sofia Alfaro

Job description

To be considered, you must be based in Greater St. Louis, Missouri!

Who We Are:

Founded nearly half a century ago in St. Louis, Missouri, our client continues to grow as a global leader in the purchasing, processing and manufacturing of non-ferrous metals. Enabled by our breadth of experience and deep expertise, we are proud to deliver top-quality products and services to customers across our family of brands. But it’s not just what we do that sets us apart, it’s how we do it. Safety. Integrity. Respect. Drive. These core values are embodied by each member of our team; guiding every action we take and decision we make. Whether it’s driving innovation within our industry, making the impossible possible for our customers, providing a safe, respectful workplace for employees or supporting our local communities, our purpose is clear. We are dedicated to impacting our world in a positive way. If you are a like-minded individual with a strong ability to problem solve, collaborate and effectively communicate, this may be the perfect place for you to grow your career.

Job Summary:
We’re looking for a passionate and driven Digital Marketing Manager to be responsible for planning, developing, and implementing digital marketing strategies for a growing marketing team. In addition to helping establish and shape the overall marketing function for a well-established, global company, you will support brand growth, business development, communication and recruitment efforts, while directing and executing the company’s digital marketing initiatives at both strategic and tactical levels. You’ll need to have a strong grasp of key business metrics as well as a keen focus on success measures across all marketing channels. This hands-on position is critical in establishing the new enterprise-level marketing function, which covers multiple subsidiary brands. Key initiatives will include leveling up our digital presence (via paid and organic channels), social media, and relaunching and managing our websites to function as a hub for marketing activities.

Responsibilities of the Role:
•          Develop and implement digital marketing strategies in alignment with marketing and business goals
•          Plan and execute digital marketing campaigns across various platforms (e.g. social media, email, search engines, display advertising)
•          Help to identify, implement and effectively manage MarTech stack (includes marketing automation platform, communication tools and Google Campaign Manager, Google Tag Manager, etc…)
•          Analyze data to measure campaign effectiveness and make recommendations for improvements
•          Lead the redesign, launch, management and optimization of the company website(s) for improved brand alignment, demand functionality and overall user experience
•          Develop and execute SEO/SEM strategies to drive website traffic and increase brand visibility
•          Manage and allocate digital marketing budgets and resources effectively
•          Monitor and report on key performance indicators (KPIs) such as website traffic, conversion rates, and ROI
•          Create and manage content marketing campaigns, including blog posts, infographics, videos, and podcasts
•          Establish and maintain effective relationships with external partners such as agencies, vendors, and influencers
•          Manage online reputation, including monitoring, reporting sentiment to internal stakeholders, and leading community responses
•          Ensures execution of ideas in alignment with brand and to a high level of creative excellence
•          Collaborate with internal teams and external partners to execute marketing initiatives
•          Identifying and pursuing new opportunities for growth and expansion
•          Maintain a strong brand voice and identity across all marketing channels

Ideal Candidate Will Have:

o          Bachelor's degree in marketing, communications or related field from accredited college or university required

o          Minimum 7 years of marketing experience across all digital channels is required
o          Excellent understanding of digital marketing best practices across technologies
o          Ability to perform analytic work, including gathering requirements accurately, utilizing technical knowledge to design solutions, and maintaining logical documentation for work completed
o          Advanced knowledge of social media platforms and B2B utilization of these platforms
o          Ability to work with others and be part of the team
o          Strong communication skills (verbal and written)
o          Good business sense and judgment
o          Self-starter, with a strong drive and sense of intellectual curiosity
o          Ability to thrive as a motivated self-starter in a fast-paced, growing environment
o          Strong organizational skills, and ability to effectively disseminate information clearly and concisely
o          Flexible and driven to meet tight deadlines, handle multiple projects and prioritize them appropriately
o          Attentive to details and follows through on assigned tasks and commitments
o          Demonstrated ability to problem solve, influence others, and effect change
o          Possess the highest level of integrity; serving as a trusted advisor to customers and colleagues
o          Proficient in Microsoft Office - includes Word, Excel, PowerPoint, Outlook and Teams
o          Must be eligible to work in the United States; visa sponsorships are not available
o          Must be available to travel as needed to complete job duties and serve multiple locations/ subsidiaries

Perks of the Job:
•          Medical, dental and vision insurance
•          Disability and life insurance
•          401(k) with robust matching contribution
•          Generous allotment of paid vacation and paid holidays
•          Competitive wages plus performance-based bonus opportunities
•          Employee Assistance Program (EAP)
•          Ongoing training and professional development
•          Ample opportunity for career growth and advancement
•          Relocation package may be available

Why Our People Love Working Here…And So Will You!
•          Purpose-driven, friendly, open and respectful culture
•          Highly engaged workforce – as indicated by best-in-class engagement scores
•          Hybrid in-office and remote workplace
•          Shared core values of safety, integrity, respect and drive
•          Leaders committed to building more diverse, inclusive teams
•          Free on-site gym access
•          Lunch provided twice a week in-office
•          Tuition reimbursement
•          Complimentary refreshment bar with beverages and snacks
•          Employee discount program with hundreds of partner brands
•          Wellness incentive program
•          Regular employee celebrations and events
Expired job