Job description
Timing: ASAPDuration: Ongoing full-time
Hours per week: 40-45, maybe 50 a few busy stretches of the year
Location: Fully remote (CO candidates preferred)
*MUST be located in Colorado, Oregon, Washington, Utah, Nevada, Arizona, Texas, Illinois, Indiana, Montana, Kansas, South Dakota, and Wyoming due to time zone alignment and ease of travel.
Salary: $80-90K DOE + 5-10% bonus potential
One of our small media agency clients is looking for a Digital Paid Media Manager to join their small team as the in-house platform expert supporting paid ad campaigns for several key B2B clients accounts.
The Digital Paid Media Manager must be a team player, proactive communicator, outgoing, invested in the agency team/culture, and an expert in Meta/LinkedIn/Google/Microsoft/Amazon/Pinterest Ads, Apple Search, and fully proficient with Google Campaign Manager tags and tracking setup in Google Tag Manager.
This Digital Paid Media Manager will be part of an award-winning small agency team that is passionate about providing high-touch service and strategic expertise to their clients, culture fit is of the utmost importance and our client is looking for candidates with a proven track record of driving superior results, and who align with their values of growth, excellence, and integrity.
Ideal Digital Paid Media Manager candidates will have:
- 5+ years of experience in media, self-service platforms, and agency.
- Hands-on-keyboard experience building paid media campaigns with Meta Ads, LinkedIn Ads, Twitter Ads, Google Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, and Amazon Ads.
***A personal social account is required
- Ability to deliver proven media campaign results.
- Thorough understanding of local to global B2B, B2C, and DTC media objectives and applicable platform strategies.
- Skilled in Google Campaign Manager, Google Tag Manager, Google Sheets, Microsoft Office, Mac OS, and Trello.
- GA4 and Datorama preferred.
- Supports a vibrant environment and good culture by living our core values.
- Believe in our purpose and see yourself in our core values.
- Thrilled to join a small team and directly impact the company’s success.
- Aptitude for data, software, technology, and hands-on-keyboard media trading.
- Thrives in established processes and procedures.
- Deeply understands a media campaign lifecycle and how each platform works.
- Holds an extraordinary passion for details and prides on precise, polished work.
- Knows how to get to the “why” when evaluating data.
- Team player who can work effectively in a collaborative environment.
- Self-starter whose skills require limited oversight.
- Yearning for growth and educating others.
- Excited about AI and the applications it brings to creative and media.
- Comfortable in presenting to clients.
- Energized by providing high-touch service and results for brands that make a difference in the world.
Job Responsibilities:
Ad Platforms
- Be the in-house search, social, demand-side platform, and Google Tag Manager expert.
- Owner and executor of platform strategy development, setup, technical implementation, and campaign stewardship.
- Provide forward-thinking platform strategies to meet or exceed benchmarks.
- Write search creative copy.
- Steward of platform management that includes optimizations, pacing, and analysis.
- Pace budget to ensure full campaign delivery.
- Draw key learnings and insights for managed campaigns.
- Deliver impactful and persuasive presentations.
Tracking
- Develop and implement tracking strategies using Google Campaign Manager.
- Implement Google Campaign Manager and ad platform tracking using Google Tag Manager.
- Build custom Google Tag Manager triggers while understanding code and doing light coding.
- Maintain best practices for client and campaign tracking management.
Teamwork
- Collaborate with the media team to integrate self-service work with the overall media plan.
- Keep the media team informed of performance, delivery, and optimizations.
- Acknowledge team members when a job is well done!
- Hold yourself and your team members accountable.
Growth
- Educate team on self-service platform best practices.
- Stay apprised of new technologies and trends and keenly understand the platform media landscape.
- Facilitate the development and documentation of best platform practices to improve operational efficiencies.
Miscellaneous
- Provide 1 social post per week for GMW social platforms.
- Schedule the team’s social posts on Loomly
*Fully remote (CO candidates preferred)
**Flexible weekly Mon-Fri schedule between 7am-7pm MT
***Occasional travel required 2-4x per year
****Eligible for 13+ days PTO, 10 paid holidays including birthdays, flex time during December holidays, 99% company-paid medical, dental, and vision, 100% company-paid life insurance, short/long term disability, employee assistance program, and a 3% retirement match after first year of employment.
*****Monthly technology and professional development stipend