Job description
ABOUT THE JOB (POSITION SUMMARY)As a Junior Performance Marketing Specialist, you will play a crucial role in the development and execution of data-driven marketing strategies. This position requires a deep understanding of consumer behavior, proficiency in analytics, and experience in CRM system optimization through segmentation. You will collaborate with cross-functional teams to drive customer engagement and conversion through effective marketing campaigns and strategies.
ABOUT YOUR RESPONSIBILITIES (ACCOUNTABILITIES):
• Data Analytics: Utilize various data analysis tools and techniques to assess the performance of marketing campaigns, identifying areas for improvement and recommending data-driven strategies.
• Performance Marketing: Develop, implement, and monitor performance marketing campaigns across multiple digital channels, such as PPC, social media advertising, email marketing, and SEO, to drive customer acquisition, retention, and ROI.
o A/B Testing: Plan and execute A/B tests to refine marketing strategies, including ad creatives, landing pages, and email campaigns. Analyze results to drive continuous improvement.
• Consumer Behavior Analysis: Conduct in-depth analysis of consumer behavior patterns and preferences to gain insights into our target audience. Use this data to inform marketing strategies and campaigns.
• CRM System Optimization: Manage and optimize our CRM system, ensuring it is segmented effectively to target various customer segments. Implement automation, personalization, and dynamic content to enhance customer interactions.
• Reporting and KPI Tracking: Create regular reports and dashboards to track key performance indicators (KPIs) and provide insights to management. Monitor and analyze marketing metrics to measure the effectiveness of campaigns.
• Support for Manager: Support manager in day-to-day management of the website, as well as contributing to the strategy of the websites.
• Cross-functional Collaboration: Collaborate with the marketing, sales, and product teams to align marketing strategies with overall business goals. Share insights and recommendations to improve customer experiences.
QUALIFICATIONS AND EDUCATION REQUIREMENTS:
• Qualifications:
o Must be willing to work in New York City office
o Bachelor's degree in Marketing, Business, Analytics, or a related field.
o 1-2 years of experience in performance marketing, CRM system management, or analytics.
o Proficiency with CRM software
o Strong analytical and data interpretation skills.
o Experience with A/B testing and data-driven decision-making.
o Excellent communication and teamwork skills.
o Knowledge of digital marketing channels and platforms.
o Ability to adapt to evolving marketing technologies and trends.
o Experience with marketing automation tools and/or knowledge of customer segmentation strategies preferred
• Desired Characteristics
o Balance of creative and analytical mind
o Detail-oriented and ability to execute flawlessly
o Team-oriented: “the whole is greater than the sum of its parts”
o Curiosity: a desire to constantly learn
o Continuous improvement: a desire to continuously get better
o Accountable: a person who takes ownership for results and how those results are achieved
o Versatile and flexible; embraces change and is consistently able to develop and adapt to the needs of the business
o Driven to learn and grow, grasp new concepts quickly, prioritizes efficiently and is organized
o Excellent communication skills, both oral and written; follows professional presentation
o Strong follow up, follow through, attention to detail, shows initiative, ability to meet deadlines
o Team player, “no task is too big or too small” attitude, committed, positive, and reliable
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