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Permanent Retail Events Lead Role (Athleisure Brand)

Job title: Permanent Retail Events Lead Role (Athleisure Brand)
Contract type: Full-time
Location: New York
Discipline: Retail
Remote: No
Salary: $75,000/year - $85,000/year
Reference: 461703
Contact name: Remi Lacour

Job description

Working Hours
This position operates within retail hours, with flexibility required to accommodate event schedules and campaign launches.

Key Responsibilities
  • Lead, manage, and develop a team of 2 retail event specialists, ensuring high performance and deep understanding of the brands culture and brand values.
  • Champion brand culture within the team, inspiring advocacy and alignment with the brand’s mission.
  • Strategize and implement initiatives to drive in-store traffic, attract new customers, and retain existing ones, increasing overall store awareness and product sales.
  • Collaborate closely with the Corporate Retail Events Manager to align store events with broader brand campaigns, ensuring cohesive and impactful brand presentation.
  • Foster relationships with external partners and suppliers, negotiating contracts to secure the best value and support for brand events and activations.
  • Oversee the planning, coordination, and execution of multiple event projects from concept to completion, ensuring first-class delivery and alignment with local insights and culture.
  • Develop strategies to ensure the New York Retail Events team is in sync with global brand campaigns, visions, and activations, identifying opportunities for collaboration and cultural relevance.
  • Monitor competitor activities and industry trends to maintain a competitive edge and resonate with the target audience.
  • Convert online campaigns to in-person experiences in-store, educating consumers on brand products and campaigns through innovative activations.
  • Design and manage a local event calendar that engages the New York City community and aligns with brand global brand strategy.
  • Manage and track the New York store budget, ensuring strategic project delivery within financial guidelines.
  • Implement and refine processes to streamline operations and achieve store goals, reporting on activation outcomes and insights to inform future strategies.

What You’ll Need
  • Proven experience in leading and managing teams, with a focus on event management and retail environments.
  • Demonstrated ability in the end-to-end execution of large-scale events and activations.
  • Strong project management skills, with a track record of delivering complex projects on time and within budget.
  • Exceptional negotiation and vendor management abilities.
  • A passion for creating memorable events and consumer experiences that drive brand engagement and loyalty.
  • Excellent communication skills, capable of presenting and selling innovative concepts and ideas.
  • Strategic thinker with the ability to analyze data, identify trends, and make informed decisions to drive brand awareness and sales in the New York City market.
  • Experience in budget management at a senior level, with a clear understanding of how to allocate resources effectively to achieve marketing and sales objectives.
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