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Senior Social Media Manager

Job title: Senior Social Media Manager
Contract type: Full-time
Location: New York
Industry: Marketing
Remote: No
Reference: 424837
Contact name: Brittany Morgan
Job Published: January 01, 1970

Job description

Client Overview:

My client is a leading activewear and athleisure company looking for a Senior Social Media Manager to join their team!

 

Position Overview:

In this role, you will oversee social media strategy in order to drive awareness, traffic, and engagement for multiple brands.

 

Responsibilities:

  • Develop and execute social media strategies and initiatives to increase sales, prospect, engage with customers, build community and more
  • Manage and be accountable for social media metrics
  • Create actionable plans to grow and maintain followers and engagement through all social channels
  • Define and manage the social media marketing budget
  • Define metrics and KPIs to measure the success and impact of social efforts across channels
  • Leverage both paid and organic social media to drive business, marketing and brand goals
  • Organize and capture unique content for social media channels
  • Continuously improve performance through analysis and insights
  • Manage day-to-day social listings across social platforms including engaging
  • with the online community, responding to comments, questions, requests, and
  • customer service inquiries
  • Provide leadership and help develop social media team members

 

Qualifications:

  • Degree in marketing, communications, English, journalism, or related field
  • 5+ years of experience as social media lead, preferably with a lifestyle
  • brand
  • An excellent writer and strong verbal communicator
  • Passionate about fitness, sneakers, apparel, and fashion as well as sustainability and women’s empowerment
  • Demonstrated success working cross functionally
  • Strong proficiency in Instagram, Facebook, TikTok, Pinterest, Adobe Creative
  • Cloud, and social media management tools
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