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Social Media Manager

Job title: Social Media Manager
Contract type: Freelance
Location: Eden Prairie
Discipline: Marketing
Remote: Yes
Reference: 458967
Contact name: Hallie Nelsen

Job description

We’re looking for an engaging individual to join our healthcare client’s growing team. This position requires social media management experience, content creation experience and a passion for strategic thinking and execution across multiple social media platforms, including Facebook, Instagram, YouTube, LinkedIn, X and more. You’ll manage a team to ensure that unique and engaging content is created on behalf of our internal clients.

Success criteria
  • Creativity: Support social media marketing strategies for both paid and organic campaigns. This includes ad creation, design and copy. A strong desire to create and innovate is necessary.
  • Management skills: The ability to lead and support a team using strong leadership skills.
  • Communication skills: Professional and timely communication is necessary for this position.
  • Technical skills: Must be comfortable working with and learning new tools like Sprinklr, Canva, and other social media tools.
  • Project management skills: Use of project management tools like Workfront and Airtable.
  • Analytic skills: Be able to understand social media metrics through tools like Adobe Analytics, Bli.nk and on-platform analytics to understand campaign performance.
  • Social media skills: Strong understanding of all social media platforms and keeping a pulse on the ever-changing landscape of social media marketing. Plus, understanding how social media works
Requirements  
  • Bachelor's degree
  • 2+ years managing a team of people
  • 5+ years of content and social media experience, preferably in health care
  • 5+ years of experience with social media platforms, their functionality, and the evolution of digital communities
  • 2+ years of experience working in fast paced, regulated environment with competing priorities.
  • 3+ years of experience analyzing and synthesizing large amounts of data into concise and actionable storylines
Preferred
  • Healthcare marketing/communication experience
  • Exceptionally organized and detail oriented
  • Collaborative problem solver
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