The battle to attract digital marketing talent is more challenging than ever. Current unemployment rates in many of the major markets that 24 Seven Talent serves are quite low and the national average is at 4.4%. With such a tight hiring market, you will have to work extra hard to fill any open digital marketing jobs. At 24 Seven Talent, we work closely with digital marketing teams to help them find the perfect employees to fit their culture and boost the bottom line. We thought it would be helpful to lay out top ways you can attract and retain the top digital marketing talent from across the country and around the globe.
Highlight Your Vision
At 24 Seven Talent, we get to interact with thousands of job seekers. We’ve discovered that one of the most underappreciated reasons that people look for new jobs is a lack of leadership at their current company. Uncertainty will drive almost anyone away, so we suggest highlighting your company’s strong vision and focus. The ability to work for company whose vision, mission and values align with yours is a big draw for digital marketers of all ages.
Job candidates have indicated that benefits play an increasingly important role when deciding to take a job. Many companies are enhancing their benefit options to attract talent and you can jump to the top of a job seekers list with a healthy selection of benefits. Some of the more popular additions currently offered include:
- Extensive health, dental, and vision benefits for both employee and family
- Vacation/Paid time off
- Performance bonuses
We also suggest that you create in-office perks like catered meals, gym access, games, and even nap rooms. That last one might seem like a bit much, but studies show that a 20-minute nap can actually boost alertness and improve performance.
Today’s digital marketers have to be convinced they will be doing more than selling products. You must make it clear that you will always reward creative thinking by highlighting your company’s collaborative culture, diversity of perspectives, and celebration of innovation. Encouraging employees to think creatively and problem solve on their own will keep them engaged and striving to achieve more. Worker disengagement is a major problem with some studies claiming that it costs US Economy between $450 and $550 billion annually. Don’t forget to celebrate failures too, this will help foster an environment where employees are willing to step outside the box and try new things. Who knows which idea will be the golden ticket to success?
Just being a great place to work isn’t enough anymore. You also need to prove to potential workers that you have a strong connection to the community and the world. Philanthropy and community outreach not only make the world a better place but also can attract excellent employees. This is especially true when it comes to millennial talent. You can check out key insights on millennials and philanthropy here.
For years, it was thought that if you train a worker they would just leave for greener pastures. From our experience, this couldn’t be further from the truth. You want employees who are constantly growing, so offering training is a great idea. If a digital marketer feels that they will be allowed to grow, and in turn advance in your organization, they will be more attracted to your job opening.
Excellent Work Life Balance
According to the American Institute of Stress, 20% of workplace stress is caused when people try to juggle their personal and work lives. To improve the odds of landing the best talent, most leading digital marketing companies put an emphasis on creating an amazing work/life balance. Consistent hours, realistic goals, and support during family difficulties will make you a much more attractive place to work.