Having a highly skilled digital marketing team can be a huge asset in helping set your organization apart from the competition. Consequently, digital marketing talent is in high demand, making it of utmost importance that your company invests time and energy into positioning itself as an employer of choice.
Hiring digital marketing talent?
Here are some tips on how your organization can be a frontrunner in the race for highly skilled digital marketers today.
BE CLEAR IN YOUR VISION
We are going to dive into two ideas around having a clear vision.
First, let’s look at the importance of creating a clear and well-thought-out vision and mission statement for the organization or department you lead. What is at the crux of the work your company or group does and what value does it provide? Digital marketing talent will likely be more drawn to a company that has a mission that aligns with their own values.
That organizational vision should be front-and-center at every touchpoint through the job candidate's journey. Give it prominent placement on your website, include it in the job description, talk about it during the interview, and so forth.
Second, be clear in your vision for the specific digital marketing position that you’re hiring for. This starts with the job description but should continue through the final interview. Be detailed about the responsibilities the person will handle, both day-to-day tasks and any long-term projects. Explain the expectations of the position and tie that into the company’s overall mission. And communicate who they will work closely within the role, including direct team members and other internal and external stakeholders. Giving candidates a clear and compelling overview of what their work will entail and how that work will impact your organization is a great way to help them start to see themselves joining your team.
FOCUS ON WHAT MATTERS TO MARKETERS
Marketing and creative professionals pointed to compensation, the health benefits package, and the ability to work remotely as the factors that mattered most to them in an employer, according to our 2022 Talent Retention Report. As such, companies that want to remain competitive in retaining – but also attracting – top digital marketing talent should take note of where they line up against the competition.
Offering competitive compensation and benefits have always been pivotal to winning top talent, but the recent emphasis on remote work highlights the recruiting advantage employers can enjoy by offering more flexible working arrangements. Remote work allows you to expand your talent pool far beyond your geographic location, increasing your access to digital marketing talent around the country.
Other appealing perks and benefits include training and advancement opportunities, generous paid time off, parental leave and childcare subsidies, mentorship programs, and your company’s commitment to diversity, inclusion, equality, and belonging.
Keep in mind that certain perks will carry greater weight with different people, so talk to candidates early on about their unique goals and priorities to better understand what factors most influence their career choices.
Download our most recent Salary Guide to see current salary ranges for digital marketing talent >>
WORK WITH A SPECIALIZED RECRUITMENT AGENCY
The specialized recruiters at 24 Seven are experts in helping organizations build their teams by finding highly skilled full-time and freelance digital marketing talent, We understand the nuances of the current job market and can leverage our expansive networks of skilled professionals to help you quickly identify and hire the right digital marketing talent for your role.
If you’re ready to build your digital marketing team, contact a recruiter today and let us do the legwork for you!
This post was updated on November 18, 2022.