At 24 Seven, our marketing recruitment team is one of the most trusted and experienced by our clients in creative fields like creative services, digital marketing, tech, data, and fashion. Brands rely on us to connect the brightest talent with the best job opportunities that are mutually beneficial – ones that move both the company’s mission and candidates’ careers forward.
If you are eager to get going on a search for an expert Digital Marketing Manager, a good place to start is in nailing the job description. Use this template to build your job listing and launch your search for the best candidate:
Digital Marketing Manager Job Briefing
Do you obsess over optimizing Adwords campaigns? Do you see Facebook ads in your dreams at night? Do you get your thrills by boosting click-through and conversion rates? We've got a job for you. *Company* is searching for a competent, dedicated Digital Marketing Manager to take command of our marketing campaigns across all digital channels to build our business – and your career – even bigger.
Digital Marketing Manager Responsibilities
Strategize, design, and maintain our social media presence across all relevant channels
Plan traditional digital marketing campaigns such as email, display advertising, web, and SEO/SEM
Incorporate new & experimental digital marketing techniques like chatbots and emerging platforms
Measure & report on the results of all campaigns & projects
Digital Marketing Manager Responsibilities
Design, create, and grow our social media presence
Identify new trends & optimize campaigns to capitalize on them
Run & measure experiments to identify new high-growth and high-ROI channels
Work closely with other internal teams to create and leverage marketing assets
Build and manage automated email campaigns
Build and manage automated customer conversion funnels
Continuously measure the performance of all campaigns and techniques, then use these insights to optimize and improve campaigns
Digital Marketing Manager Requirements
BS/MS in Marketing or a related field
Extensive knowledge of primary digital marketing channels including SEO, email marketing, social media, and display advertising
Experience in ad campaign creation and marketing management platforms like Google Adwords, Hubspot, Hootsuite, and other relevant tools
Knowledge of landing page and conversion funnel optimization
Data-focused approach and strong analytical mindset
Extensive knowledge of SEO and website analytics tools including Google Analytics, Moz, and others
Understanding of development process and constraints for HTML, CSS, and JavaScript
Strong creative thinking and ability to ideate new approaches to campaigns
Hire a Digital Marketing Professional Today
You can use this template as a starting place to build your own Digital Marketing Manager job description – but if you want to take the hassle, the cost, and the risk out of hiring your next digital marketer, the best way to do it is work with a Marketing recruiter at a digital marketing recruitment firm. At 24 Seven, we have an unmatched network of creative talent and decades of experience matching the right candidate to the right opportunity. Ready to find your next top hire? Click here!