Are you captivated by the power of data-driven insights and eager to make a direct impact on marketing campaigns? If you're someone who thrives on solving problems by extracting meaningful data, launching a career as a data analyst in marketing might be a perfect fit for you.
Data analysts are pivotal players in the marketing industry as they help businesses make data-driven decisions by collecting, organizing, and analyzing information to identify trends and insights.
As organizations continue to rely more heavily on data to inform decisions about their marketing strategies, the already-strong demand for marketing data analysts is only increasing, making it a rewarding career path with plenty of room for growth.
If you’ve been curious about how to become a data analyst, following are tips to help you get your start.
Looking for a job as a marketing data analyst?
WHAT DOES A DATA ANALYST DO?
Data analysts working in marketing use data to gain insights into consumer demographics, behavior, preferences, buying habits, and trends to help businesses make informed marketing decisions.
While the day-to-day responsibilities of a marketing data analyst will depend on the organization, their primary responsibilities often include:
Collecting and organizing consumer data from various sources, including customer demographics, purchasing behavior, and preferences through surveys, customer feedback, and various marketing analytics tools
Analyzing and evaluating marketing campaigns by measuring metrics such as conversion rates, lead generation, customer acquisition costs, and retention rates
Forecasting by using statistical modeling techniques to predict future trends in consumer behavior, sales, and marketing demand
Customer segmentation involves grouping customers into segments based on shared characteristics to create tailored marketing campaigns
Reporting and presenting insights and findings clearly and concisely to stakeholders using data visualization tools
Providing recommendations based on insights gained to help marketing teams improve strategies, enhance the customer experience, and drive business growth
HOW TO GET STARTED AS A MARKETING DATA ANALYST
If you’re ready to pursue a career as a marketing data analyst here are some steps you can take to gain experience and find work in this field:
Learn the fundamentals of marketing analytics: To develop a solid foundational understanding of marketing analytics, look at programs offered through local colleges or explore the many options available online. Many of the courses and tutorials available online today, including Google Analytics Academy and courses offered through HubSpot Academy, are free.
Pursue hands-on experience: One of the best ways to gain experience is by working with real-world data. Look for opportunities to get involved in marketing analytic projects through pro bono work, internships, or freelancing. If you currently work at an organization with data analysts on staff, inquire about formal mentorship opportunities or check with your manager to see if shadowing a data analyst would be possible. Getting hands-on experience using data analytics tools such as Excel, SQL, and Python could help you get the ball rolling as you begin your career as a marketing data analyst.
Build a portfolio: As you gain experience, create a digital portfolio showcasing your work highlighting your skills and accomplishments. This might include case studies, data visualizations, and other examples showing how your insights helped businesses meet their goals.
Stay up to date with industry trends: Follow marketing analyst leaders on social, read industry publications, attend conferences and webinars, and join online communities to stay current with the latest trends, AI tools and techniques in marketing data analytics.
Seek mentorship: As you get started as a marketing data analyst, you can also seek mentorship from outside your organization to help show you the ropes and bounce ideas off. Ask for feedback from professionals in the field and use that feedback to refine your skills, learn more about the industry, and build valuable connections.
LET 24 SEVEN HELP YOU LAUNCH YOUR CAREER AS A MARKETING DATA ANALYST
If you feel like you understand how to become a data analyst but are still wondering how to find a job in this growing field, consider working with 24 Seven.
Our team specializes in finding professionals in the marketing, creative, digital, fashion, beauty, and retail spaces. We help data marketing professionals land full-time and freelance roles based on their unique skills and goals.
We have access to a wide network of organizations looking for data analysts of all levels and we often know of potential roles before they’re even listed. The best part? We work at no cost to you!
If you’re ready to launch your career as a marketing data analyst, contact a recruiter today!
This post was updated on March 20, 2023.