As the marketplace becomes increasingly digitized, many companies are trying to add creative, marketing, and digital marketing talent to their teams, depleting the pool of experienced and eligible hires, and posing a challenge to competing hiring managers. While working with a specialized Marketing recruiter or Creative recruiter will help you source and secure these hot shots, it is also useful to arm oneself with the latest insights on how to retain this valuable talent once hired. Our latest job market research looked into the retention factors that make for an attractive workplace, and talent that sticks around.
Six in ten Creative, Advertising, Marketing & Digital Marketing Professionals are job searching
The majority of this hot talent group is looking to make a move to another company as we speak, with nearly half unsatisfied with their current employment situation. If you’re afraid to take a talent hit, consider this your red alert to identify your top performers and improve their compensation and benefits package. Why? Because when we asked at-risk-of-fleeing survey participants to rank what offer their company should make to keep them, better compensation was the top suggestion, with health benefits taking the number two spot.
Flexibility around where work is done is talent retention glue
The dominant theme in our study’s findings was flexibility around where work happens. Ask any Creative recruiter or Marketing recruiter and they’ll tell you that, when it comes to this talent cohort, remote work flexibility is table stakes for any employer looking to win in the talent game. As it stands, 9 in 10 Creative, Advertising, Marketing and Digital Marketing employees are currently working either fully remote or in a hybrid situation, and 9 in 10 prefer it that way. Eighty percent said that if their company insisted work be completed at a corporate office all of the time, they’d look for a new employer.
Uncertain times have inspired a desire for more control
Since the pandemic, 90% of respondents from Creative, Advertising, Marketing, and Digital Marketing sectors said they seek work that fits their lifestyle and not the other way around. A plurality said they are more discerning about the social contract between themselves and their employer. In other words, all Creative, Advertising, Marketing and Digital candidates are looking for an employer who allows them the freedom to customize their employment experience – with 85% seeking more control over both where and when they work, and 97% seeking control over designing their career path. Nine in ten of these employees are more likely to choose an employer who considers their employment proposition holistically. Only half say their current employer takes all of their lifestyle needs seriously, factoring in professional goals, finances, physical health, personal pressures, and emotional wellness.
Tackle the Evolving Job Market with 24 Seven
The power has shifted from employer to employee in the current job market, and talented professionals in the Creative, Marketing, Advertising, and Digital Marketing space can feel their advantage. Almost three quarters acknowledge that they’re now in the driver’s seat. Companies who are open to the emerging trends and evolving employee attitudes will see greater success attracting and retaining these in-demand professionals, and 24 Seven’s savvy recruitment team can help. We vet all prospective employees for you, and make the best matches based on your company’s mission, mindset, and aspirations. We choose talent that’s looking for the opportunity you’re offering, providing employers with greater hiring success and retention. Browse talent here or contact a recruiter today.