One of the first things many people do in the morning, often before they even get out of bed, is check their email.
In today’s digitally focused world, where email often comes before coffee, email marketing is more important than ever. But email marketing today is much more than just sending off a templated message to a company mailing list. If you are committed to turning prospects into paying customers, you might consider bringing a dedicated email marketing specialist aboard your team.
Highly skilled email marketing specialists are in strong demand. Why? Because they can have a tremendous impact on your organization’s bottom line by building email marketing campaigns that drive brand awareness, boost traffic, and engage with current (and prospective) customers or clients.
Looking to hire an email marketing specialist
But first, what is an email marketing specialist, and what do they do?
An email marketing specialist is a digital marketer who – you guessed it – focuses on email. Their primary tasks will likely involve building and expanding email lists, curating engaging emails optimized for conversions and sales, and strengthening relationships with potential leads. In addition, the person in this role will oversee monitoring and reporting of all email marketing campaign results and performance.
Here are tips to consider when hiring email marketing specialists:
HOW TO WRITE AN EMAIL MARKETING SPECIALIST JOB DESCRIPTION
When preparing your job description, it’s helpful to lead with a short summary that includes a high-level overview of this position’s primary responsibilities. An example might read something like this:
“As an email marketing specialist, you will be responsible for the execution, monitoring, and reporting of all email marketing campaigns to improve customer retention and drive business growth.”
After that, you could dive more in-depth into the day-to-day responsibilities of this role. While the exact tasks of your email marketing specialist may vary based on your company’s unique needs, here are some job responsibilities to consider including:
Conduct regular market research to better understand industry trends and the consumer behaviors of target audiences
Develop email marketing campaigns that speak directly to the needs of current and prospective clientele
Curate and edit engaging copy
Work with design team to improve email layouts and aesthetics
Maintain a database of customers who have opted in to receive email communications
Distribute emails to mailing lists using automation software
Next, include the previous experience and skills you’re looking for in an email marketing specialist candidate. This should combine a mix of both hard and soft skills, while the experience will vary based on the seniority level of the position. But most successful email marketing specialists should possess the following:
Excellent written communication skills
Top-notch proofreading and editing skills
Superior organization and time-management skills
Experience evaluating and optimizing email campaigns for improved delivery and open rates
Background in tracking and analyzing email campaign results
Understanding of cross-channel communication
Knowledge of HTML and CSS
Previous experience using automated email software such as Mailchimp, HubSpot, Constant Contact, Drip, and ActiveCampaign to name a few
WORKING WITH A SPECIALIZED STAFFING AGENCY
If you’re ready to bring aboard an email marketing specialist, consider working with the specialized recruiters at 24 Seven. Our team is a leader in finding highly skilled talent in the creative, marketing, digital, fashion, beauty, and retail sectors. We understand the nuances of the current job market and will work with you every step of the way to find the best fit for your organization’s specific needs.
Whether you’re looking for a full-time or freelance email marketing specialist, we can help!