With the continued boom of the e-commerce industry, the need for a highly skilled e-commerce specialist has become paramount to the success of organizations of all shapes and sizes.
E-commerce specialists are experts in online marketing, website design, and analytics. These professionals can help your organization create and preserve a robust online presence optimized for sales and customer engagement. An e-commerce specialist can help you build and maintain a successful online store, increase site traffic, and improve customer retention.
If you're looking for someone to level up your e-commerce strategies, here are some things to consider as you launch your search.
Need to hire an e-commerce specialist?
WHAT IS E-COMMERCE?
E-commerce, short for electronic commerce, refers to buying and selling goods and services online. E-commerce involves the use of digital technologies to facilitate transactions between businesses and consumers.
This industry is a critical part of the global economy, given the millions of businesses and consumers who rely on the online marketplace, e-commerce websites, and social media platforms to buy and sell goods and services today.
While e-commerce offers many benefits to businesses and consumers, such as convenience, speed, and access to an incredible range of products and services – it also presents some unique challenges. These include threats to cybersecurity, logistics, and delivery disruptions and the need for businesses to adapt to rapidly evolving technologies and changing consumer needs constantly.
WHAT DOES AN E-COMMERCE SPECIALIST DO?
An e-commerce specialist does many things, and the day-to-day responsibilities will vary based on the organization's size and needs, but most of their work centers around developing and implementing strategies to improve online sales and customer engagement. They will typically analyze data and trends in the industry to help create effective marketing campaigns, improve website user experience, and improve customer satisfaction.
Below are some key responsibilities an e-commerce specialist might handle:
Conducting market research to identify customer needs and preferences, using this information to inform product development and online pricing strategies
Managing and optimizing online store product listings to ensure that they are accurate, well-written, and aesthetically pleasing to customers
Monitoring and analyzing website metrics and sales data to identify areas for improvement and developing strategies to increase sales and improve customer experience
Managing and optimizing the checkout process to ensure that it is streamlined and user-friendly
Developing and implementing customer retention strategies, such as loyalty programs and email marketing, to encourage repeat business
Staying up-to-date with the latest trends and technologies in e-commerce
HOW TO WRITE AN E-COMMERCE SPECIALIST JOB DESCRIPTION
When crafting a job ad, defining the role you want an e-commerce specialist to play in your business is essential. Do you need someone to manage your online store, help with your digital marketing efforts, or a combination? Knowing exactly what you need from an e-commerce specialist will help you craft a better job description and improve your chances of finding the right candidate.
Once you have nailed down the specifics of what you want from an e-commerce specialist, write a high-level summary to capture the position's key objectives. This might read something like this:
"We are seeking an experienced e-commerce specialist to join our team and help us grow our online sales and customer engagement efforts. This person will be responsible for developing and executing effective e-commerce strategies, managing our online store, and optimizing the website for a seamless sales and user experience."
From there, you'll want to include a few bullet points describing the role's core responsibilities. This should include details on the day-to-day tasks this person will oversee, long-term projects and goals, and information about the team and leadership they'll collaborate with.
Next, you'll want to list the qualifications and experience you desire. Experience will vary based on the seniority level of the position. For example, suppose you're hiring an e-commerce director. In that case, you'll likely want candidates to have at least five to seven years of experience managing an e-commerce or direct sales business. However, if you're hiring an e-commerce coordinator, you might only require one or two years of previous experience working in the space.
Qualifications should include a mix of hard and soft skills, such as:
Strong understanding of e-commerce best practices, website design, and user experience
Proven track record for driving online sales and customer engagement
Experience managing an online store and optimizing product listings, pricing, and promotions
Experience developing and executing e-commerce marketing campaigns across multiple channels
Excellent written and verbal communication skills
Ability to work collaboratively with cross-functional teams
Strong attention to detail and organization skills
Knowledge of e-commerce platforms such as Shopify, Magento, BigCommerce or WooCommerce
Basic understanding of HTML, CSS, SEO, and web development
HOW 24 SEVEN CAN HELP YOU SIMPLIFY YOUR SEARCH
If you're ready to hire an e-commerce specialist, consider partnering with the experts at 24 Seven. Our recruiters specialize in finding businesses the full-time and freelance talent they need in the creative, marketing, digital, fashion, beauty, and retail sectors. We have access to a deep pool of highly skilled e-commerce experts ready to help you meet your most pressing business goals today!
Contact our team and let us help you find your next e-commerce specialist!