With the constant evolution of technology and the workplace, companies are choosing to hire freelancers as a talent management strategy. Many companies opt to hire freelancers over full-time employees to scale their staffing gaps during uncertainty – whether it’s business downturns or simply because companies aren’t sure yet what their true talent need is, hiring freelancers is a great way to keep projects moving without the burden of making a full-time hire.
Hiring freelancers is a smart solution in the best of times, and the challenging ones. Freelancers are learned, niche experts, ready to hit the ground running, and often require minimal onboarding. They’re also pros at working from virtually anywhere and tend to embody coveted soft skills like adaptability, communication and self-starting.
Demand for Freelance talent is on the rise
A Marketing recruiter facilitates a relentless volume of talent searches than the average in-house recruiter or hiring manager. This gives them unparalleled insight to the current trends in talent demand. Today, the most sought-after freelancers include:
Social Media Managers
UX Designers
Email Marketing Managers
Growth Marketing Managers
Production Artists
Project Managers
Graphic Designers
SEO Specialists
Ecommerce Managers
Content Creators
Performance Marketing Managers
In many situations, these roles could be hired either freelance, full-time or fully remote. But during times of uncertainty, or when hiring budgets are tight, or deadline pressure won’t allow for a drawn-out full-time search, opting for freelance talent makes the most business sense. A Marketing recruiter can illustrate why a freelance strategy might be the best bet.Hire freelancers, enjoy the benefits
Hiring Freelancers for Flexibility
Instead of engaging a full-time member of staff, you can conveniently hire a freelancer on as needed basis. For example, you may really just need an SEO specialist for a one-off project instead of the need for a full-time employee.
Freelancers have opted to freelance because they love setting their own working hours. That flexibility in hours can greatly benefit you too. Your freelancer could be answering your Facebook fans, posting a blog, or upgrading your business website after you’re done for the day and closed shop.
Rates over salary
Hourly freelancer rates might initially seem prohibitive and expensive. But when you hire a freelancer, especially one who can work remote, you don’t have to meet overhead costs. There’s no insurance to pay or other costs of employment. And freelancers are only paid for the hours they work on your project – their hourly rate is not an annualized salary. If you work with a freelance recruitment agency like 24 Seven, we ensure that freelancers are appropriately classified according to U.S. Labor Department standards, and we handle their timesheets, payroll, taxes, and Worker’s Compensation.
Swift Delivery
Freelancers are always motivated to perform an excellent job as quickly and as efficiently as possible. They fully understand that it’s in their best interest to remain reliable and exceed your expectations. The next gig is always top of mind, so delivering top-shelf work is a priority. That’s why hiring freelancers is a great way to ensure you keep your projects moving forward.
Experience
Freelancers gain lots of experience from working with a variety of different brands across sectors including advertising, fashion, beauty, and retail. Each project freelancers complete adds skills to their ever-growing arsenal. When you hire freelancers, your business stands to gain from all that vast experience.
Expert advice
If a special task needs to be done and your business lacks that specific skill, a Marketing recruiter can deliver a specialized freelancer for that one-time job. A specialized freelancer brings expertise to you just in time, and not a moment more.
We understand, each business, project and team is different, but our team at 24 Seven has the experience and knowledge to help you navigate what talent is the best fit for your available role. Working with a specialized Marketing recruiter from 24 Seven means you access a live network of experienced and readily available freelancers and our staffing experts know the ins and outs of bringing you the best talent for your company. Be sure to check out our guide to hiring freelancers and reach out to a 24 Seven Marketing recruiter today or fill out a talent request from here and we will get back to you.