If you are looking to land your next marketing job, from networking to creating your own brand, our marketing recruiters are sharing their tips to help you take your career to the next level.
Spending time developing your personal brand is a great way to set yourself apart from the pack both professionally and as a digital marketing jobs candidate. Make sure both your personal and professional social profiles present you in the right light, in line with the brand you’re trying to join. Ensure all photos are appropriate and present the image of who you are both personally and professionally. Once you land an interview, there are many opportunities to project your brand into the process through a confident attitude, a professional appearance, and thoughtful interview answers. Prepare your personal selling points in an elevator pitch – a 30 second description of who you are and the value you’d bring to an organization from an experience and character perspective. Be sure you can sell yourself and your skillsets for marketing jobs consideration at any given moment.
Start a Blog or Website
In the world of digital marketing, employers love to see past work and personality. Our marketing recruiters recommend creating a portfolio of past work on a website or blog to showcase your talent. The website can even be listed on a resume and gives the hiring manager more of an opportunity to see what you can do. A resume is fairly limited in length, but showing visual examples of your past work will make you stand out to talent recruiters and against the competition.
Networking & Optimizing LinkedIn
Networking is the number one way to land marketing jobs. Successfully utilizing LinkedIn to connect with digital marketing jobs recruiters, but also to expand your opportunities with professionals who have careers and work at companies you admire. Even though there may not be an immediate job open, these connections can even lead to informational interviews that put you on the radar for future possibilities. Networking also provides advantages against the competition, such as referrals. Staying up-to-date with your network is crucial. Someone in your network might reach out to you before anyone else knows about a new role opening up. It’s not just enough to add connections on LinkedIn or in meetup groups, however. Start a conversation with a previous colleague or alumni from your school. You’ll have to take initiative to develop a relationship that will help you grow your career, especially online. Your active profile will elevate you as a digital marketing jobs candidate.
Follow Industry Trends
Nearly every industry has a resource for trends & news. Keeping up-to-date on the latest marketing trends can make all the difference in interviews for digital marketing jobs. Many outlets offer subscriptions to receive newsletter and email updates every day. Some examples include Ad Age and Ad Week for advertisers and digital marketers. Our marketing recruiters regularly share what they're seeing in the industry on our blog as well. Staying informed with your industry and connecting the dots between what you read and the companies you want to work for will set you apart from other candidates vying for the same marketing jobs.
Grow Your Skillset & Certifications
Use your downtime to grow your skillset and earn certificates to help elevate your career. Certificates are a great way to stay informed on the latest trends and develop a unique skill that will make you a more competitive candidate for marketing jobs. Some training resources to consider are Google Analytics, Facebook Blueprint, and LinkedIn Learning. All of these sources provide a wide range of digital marketing certificates and can help you land a variety of marketing jobs.