Freelancers make up a vital part of the American workforce. It is estimated that 65 million Americans did some type of freelance work in 2020, and that number is expected to grow significantly over the next ten years. Likewise, a large number of companies are using freelancers versus hiring permanent employees, as reported in a study on the future workforce conducted by Upwork.
According to the report:
Forty percent of businesses prefer hiring freelancers because it’s a talent strategy that scales with business financial needs.
Thirty-nine percent of businesses find that hiring freelancers makes it easier to find skills that match their specific needs.
Seventy-one percent of hiring managers said utilizing freelancers helped them get more work done.
Our expert freelance recruiters at 24 Seven report that a significant portion of companies are looking for freelance marketers in particular. By hiring freelance marketers, businesses can advance mission critical projects while controlling overhead costs and protecting business profitability. The reasons companies hire freelancers are many. If you are experiencing any of the following scenarios, it might be time to engage freelance experts can help!
1. You're Being Pulled In Too Many Directions
Do you find yourself wanting to yank your hair out because you are overwhelmed by your to do list? This is the perfect reason to hire freelance marketers. Whether you need someone on-site or the work can be handled remotely, a freelance marketing expert can get up-to-speed quickly to help you through periods when the workload becomes too much to handle. This is especially helpful if you are a one-man-band marketing department.
2. You Need a Specific Skill Set
You can hire marketers that have unique areas of expertise to augment the skills of your existing team. Let's say, for example, that you need someone skilled at developing a one-time advertising campaign for social media. Hiring freelancers can help you fill the immediate talent gap on your team.
3. You Have a Large but Short-Term Project
You've just been assigned an extensive project and don't have enough hands to get it done in the required timeframe. You think you may need to bring someone on board, but you won't have anything else for this person to do once the project ends. You certainly don't want to bring someone on and then have to let them go once the project is complete. This is the ideal situation to hire a freelance marketer. A freelancer can work with you for just a day or many months. There is no long-term commitment to a freelancer, and they fully understand this goes choosing a gig-based career path.
4. You're Out of Juice
Is your team burned out? Or maybe you lost a key employee that always energized the team to develop and execute innovative ideas. If you are struggling to find fresh ideas to drive your business, a novel perspective may be just what you need to get the creative juices flowing again. A freelance marketer comes in with a fresh set of eyes and can inspire ideation that get things back on track.
5. You Have a Small Staffing Budget
If you have a tight budget, you may not be able to afford to hire the full set of employees you need to drive business expansion. If you hire freelance marketers, you will be able to build a solid team more affordably because it will be less expensive than hiring full-time employees. And, you will only pay for the work you need a freelancer to complete. If money gets really tight, you can always cut their hours or let them go. You can't easily do that with full-time employees.
6. You Have Employees That Are Not Performing
Letting go of existing employees that are not making the grade is a long and arduous process due to protections under the law. That's not the case with freelancers. If you are not happy with their work, you can terminate the relationship at any time. Because you have more control over using a freelancer, you reduce your risk of getting stuck with long-term employees that are performing poorly.
7. You Need Someone Immediately
If you have an urgent project, you can hire and have a freelance marketer up and running in as little as a few days. It's not like hiring a full-time employee, which according to the Society of Human Resources, takes about 42 days on average to onboard. And, unlike a full-time employee, a freelancer doesn't have to give a two-week notice to their current employer before they start, which would bring the total onboarding time for full-time employees to 56 days.
8. You Need Access to a Larger Talent Pool
Typically when you hire a full-time employee, you're somewhat restricted to the available talent in your local area. With a freelancer, you will have access to a much larger pool of talent that extends beyond the location of your business. And, if you work with a freelance recruitment agency specializing in marketing talent, such as 24 Seven, you will have access to some of the top talent in the business.
Contact 24 Seven to Hire a Freelance Marketing Professional Today!
If you need to hire marketing professionals, it's worth considering the benefits of hiring a freelancer versus a full-time employee. 24 Seven has developed The Ultimate Guide to Hiring Freelancers as a resource you can use to hire freelance talent. If you are specifically looking for marketing talent, check out The Ultimate Guide To Recruiting Marketers.
If you are ready to hire a freelance marketer, 24 Seven is the leading freelance recruiter for marketing professionals. We take a different approach than other recruitment agencies. Our recruiters have industry-specific work experience, so they have a unique understanding of the type of marketers you need. Take a minute to explore how we find the right candidate for you and contact us today! Our freelance recruitment agency will deliver the expertise you need to get your marketing up and running in no time!