One of today's hottest and most in-demand job functions is digital marketing. With the rise in demand for digital marketing jobs, it is an excellent time to consider becoming a freelance digital marketer. If you want to have the flexibility of setting your own schedule and choosing your own clients, a freelance career in digital marketing may be the path for you. Our expert marketing recruiters at 24 Seven have prepared this guide to help you get started with your freelance digital marketing business.
What Exactly Does a Freelance Digital Marketer Do?
Digital marketing is all about connecting and engaging a target audience on a more personal level through a full range of digital marketing channels. The day in the life of a digital marketer looks something like this:
Creating digital marketing strategies.
Developing websites and pages that will work in conjunction with your marketing campaigns.
Designing email campaigns.
Creating content for multiple marketing channels.
Developing social media campaigns across channels.
Running mobile marketing campaigns to reach a target audience on their smartphones, tablets, or other mobile devices.
Developing strategy for search engine marketing (SEM) using paid methods, such as pay-per-click campaigns (PPC), to appear in search results on search engine platforms and drive website traffic.
Managing search engine optimization (SEO) using organic content to appear in search results and drive website traffic.
Tracking KPIs and providing monthly reports on results.
While this may seem like a lot of responsibilities, there's no need for you to own all of these areas of digital marketing. It is difficult for a freelancer to be an expert in everything, nor is it feasible to expect that you’ll have the time to execute on services from A to Z. To be successful as a freelance digital marketer, it is better to become an expert in a few areas that you can deliver on.
In addition to actually executing against your marketing responsibilities, as a freelancer, you will also need to lock in clients, prepare scope-of-work proposals, manage your finances, and grow your personal brand.
Getting Started as a Freelance Digital Marketer
Develop Your Skills Start with Skill Development
While you may have a natural propensity for digital marketing, you need to back it with the required skills. Clients will want to feel confident that you are an expert in the areas of your digital marketing business, especially if they’re bringing you on to own a certain area of marketing.
To set yourself apart, you’ll want to highlight the specific skills, tools and platforms you use to execute your digital marketing strategies. Do research to see what similar freelance digital marketing job descriptions list as requirements. If you find there’s an area in which you’re lacking expertise, there are many excellent online resources, such as Moz and HubSpot, that provide an abundance of information so you can brush up on your digital marketing skills. There are also many digital marketing courses and certifications you can pursue, such as Google Analytics Certification, and Hubspot Content Marketing Certification.When you're a freelancer, adding to your knowledge base is critical to stay ahead of the competition.
If you’re pivoting into digital marketing from a totally different job function, consider finding an entry-level position as a first step to gain real-world experience. Managing digital marketing projects will give you a foundational understanding of marketing before making the switch to freelance.
Setting Up Your Freelance Business
How you portray and market your own services as a freelancer will be key to growing your business and locking in new clients. Some things to consider when making the switch to freelance:
Choosing the digital marketing specialties that you will offer.
Determining any tools/platforms you need for things like reporting, keyword research, tracking rankings, and campaign performance.
Developing a personal brand that defines who you are and what you do.
Building a website to market your brand, highlight your work, and generate leads.
Showcasing your work and building a portfolio. If you don't have actual projects to show your work, you can develop mock projects to provide examples.
Developing other business tools, such as scope-of-work proposals, pricing, and client management processes.
Developing and executing your marketing plan.
Creating a digital marketing blog to showcase your expertise and generate leads.
Setting up a bank account and determining how to keep track of your finances.
How to Get Clients and Digital Marketing Projects
You are finally ready to roll up your sleeves and get to work, but now you need to find freelance jobs that are right for you. There are many ways to find freelance opportunities, such as:
Using job posting sites to find freelance digital marketing projects.
Tapping into your network, such as connections on LinkedIn, and family and friends who may be able to connect you with potential clients.
Working with a freelance recruiting agency.
Why Work with a Freelance Recruiting Agency?
As a freelancer you're responsible for meeting the needs of your clients and planning for when projects end. It can be a lot to manage. A recruiter, especially one that specializes in freelance marketing opportunities, can do the legwork to help you in several ways:
Connect you with top brands and emerging startups that need freelance digital marketers.
Help you through the process of finding opportunities, applying for them, and securing projects.
Provide you with valuable guidance to help further your career.
24 Seven Can Help You Find Digital Marketing Projects Today!
When you join 24 Seven, you'll become a member of our esteemed community and gain access to invaluable career guidance, exclusive networking connections, professional development resources, and tons of useful content. Most importantly, you'll get matched with recruiters who can find clients looking for freelance digital marketers.
24 Seven is a high-touch recruitment agency. Our full-time and freelance recruiters have industry-specific work experience and act as career coaches, guiding you through the process. Please take a minute to search through some of our job opportunities and contact us!