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What is a freelancer

In today's job market, employers in the creative, marketing, and digital spaces have many options when it comes to hiring. Full-time, temp-to-hire, consultants, and freelancers – bottom line, employers have choices.

However, the most significant choice for many organizations is hiring full-time employees vs. freelancers. And while both come with advantages, employers looking for cost-effective, flexible, and specialized expertise for specific projects or tasks might find that hiring freelancers is the best option.  

Following are the unique benefits an organization can enjoy by hiring freelancers and how the specialized freelance recruiters at 24 Seven can help. 


First, what is a freelancer, and how can a freelancer help your business? A freelancer is a self-employed individual who provides services to clients on a project basis without being a formal company employee. Freelancers can work remotely or in person. Freelancers typically have a specialized skillset and often work for several clients. 

By hiring freelancers, clients can benefit from their expertise and experience while avoiding the cost and commitment of bringing aboard full-time employees. 

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Here are just a few of the potential benefits of hiring freelancers:

Cost-effective: Because freelancers generally work on a project-by-project basis, you only pay for the work you need when you need it. And because freelancers are not direct employees, you won't need to worry about costs associated with benefits, equipment, and so forth. By hiring freelancers, you can reduce your overall overhead costs.  

Access to a larger talent pool: Freelance has seen an uptick in popularity over the last several years, with more and more professionals leaving full-time positions to freelance exclusively and full-time employees taking on freelance side hustles. By hiring freelancers, you now have an even larger talent pool to choose from when compared to hiring full-time employees. From SEO to UX design and content development, freelancers often have specialized skills or areas of expertise that may not be available in-house. Hiring freelancers allows you to tap into diverse skills and perspectives to complete your most pressing projects. 

Increased flexibility: Often cited as a benefit for freelancers themselves, flexibility is just as much a perk for your business as it is for the individuals you work with. Freelancers can offer your business the flexibility and agility to adapt to changing project requirements and timelines as needed. This can be especially helpful if your business experiences fluctuating workloads or if you have seasonal project demand spikes.

Faster turnaround times: Freelancers are highly motivated to complete projects quickly and efficiently. While direct hires may have multiple competing demands, freelancers can focus solely on the project at hand. This can lead to faster turnaround times and a quicker time-to-market for your business. 

Specialized skills: As mentioned, freelancers often have a specialized area of focus – AI or influencer marketing, for instance – that you may not have on your current team. Maybe that's because you don't have the right person, the headcount budget, or the need is sporadic and does not justify hiring a full-timer. No matter the reason, hiring freelancers can be the solution you need to fill a skills gap on your team – when you need it.


Hiring freelancers can help your organization maximize its workforce efficiency and achieve its goals more effectively. Consider working with the specialized freelance recruiters at 24 Seven to help you find the freelancers you need – fast. 

Our team is tapped into a deep pool of highly skilled and pre-vetted freelancers in the creative, marketing, digital, fashion, beauty, and retail sectors. When you work with us, you'll have a dedicated partner working with you on every step, from sourcing talent to onboarding. 

Contact us today, and let us take the hiring lift off your shoulders!