Marketing has come a long way from the era of “Mad Men,” where TV, print, and radio reigned supreme. The digital revolution has transformed the marketing landscape, opening up new avenues and strategies, and giving marketers a level of access to audiences that was simply unheard of in the 1960s and 70s.
While the world of marketing continues to rapidly change, grow, and evolve – there is one constant in the industry: As long as organizations have products and services to sell, they will need skilled marketers to help them market.
Looking for a marketing job?
Following are some of the most in-demand marketing jobs today:
DIGITAL MARKETING MANAGER
The person working this key marketing job is responsible for developing and implementing a comprehensive digital marketing strategy to help an organization drive online brand awareness, customer acquisition, and revenue growth. Digital marketing managers oversee various digital channels, including websites, social media platforms, email marketing, search engine optimization, pay-per-click advertising, and content marketing. This role involves analyzing marketing trends, identifying target audiences, and creating engaging and impactful digital campaigns. Additionally, digital marketing managers monitor campaign performance, track metrics, and use data-driven insights to optimize marketing efforts.
CONTENT MARKETING SPECIALIST
In the marketing industry, content is king, which makes this marketing job crucial when it comes to developing and executing successful strategies. Content marketing specialists focus on producing content that drives brand awareness, engages audiences, and generates leads. These experts create content for various platforms, including blogs, social media, video channels, podcasts, webinars, and thought leadership. They conduct research to better understand their target audience and identify relevant topics and themes that resonate. Content marketing specialists also measure content performance, track metrics, and make recommendations to optimize content strategy.
SOCIAL MEDIA MANAGER
Social media managers are responsible for planning, implementing, and managing an organization's presence on social media platforms. The primary goal of this marketing job is to enhance a brand's visibility, engage with the target audience, and drive meaningful interactions. Social media managers develop and execute social media strategies and curate and schedule content across various platforms, including LinkedIn, Instagram, Facebook, TikTok, Twitter, and YouTube. They monitor social media trends, analyze performance metrics, and make data-driven decisions to optimize engagement and reach. Social media managers will interact with followers and respond strategically and promptly to comments and messages.
Data analysts are vital in extracting meaningful insights from marketing data to drive informed decision-making and optimize marketing strategies. They collect, organize, and analyze data from various sources, such as customer demographics, website analytics, campaign performance metrics, and marketing research. Using statistical analysis and data visualization techniques, data analysts identify patterns, trends, and correlations to uncover valuable information. These insights help marketing colleagues better understand consumer behavior, identify new audiences, measure campaign effectiveness, and optimize marketing efforts. Data analysts also compile information gathered to create reports and dashboards to present data-driven recommendations to stakeholders. By leveraging their analytical skills and knowledge of marketing principles, data analysts can help organizations make smart decisions, improve marketing ROI, and help these organizations reach their goals.
A brand manager oversees developing and maintaining a company's brand image and reputation. They play a critical role in shaping how consumers perceive a brand and work to ensure that the brand remains consistent and relevant in the market. Brand managers conduct extensive market research to understand consumer preferences, trends, and competitors. They collaborate with various departments, such as marketing, advertising, corporate communications, and product development, to create compelling brand strategies and campaigns. They also monitor brand performance, analyze consumer feedback, and make strategic adjustments to enhance brand positioning. By effectively managing the brand's messaging, visual identity, and customer experiences, brand managers contribute to building brand loyalty, attracting new customers, and ultimately driving business growth.
INFLUENCER MARKETING MANAGER
An influencer marketing manager is responsible for strategizing, coordinating, and executing influencer marketing campaigns on behalf of an organization. Their primary role is identifying relevant influencers who align with the brand's target audience and objectives. They establish and maintain relationships with influencers, negotiating partnerships and collaborations that benefit both parties. An influencer marketing manager will also develop creative briefs outlining campaign goals, messaging, and deliverables while ensuring influencers adhere to brand guidelines. Additionally, they'll analyze campaign performance metrics, such as reach, engagement, and conversions, to assess the effectiveness of influencer partnerships and make data-driven recommendations for future campaigns. Additionally, influencer marketing managers stay updated on industry trends, emerging platforms, and best practices to optimize influencer marketing strategies and drive brand awareness and growth.
A CRM (Customer Relationship Management) manager oversees and manages the implementation and utilization of CRM systems within a company. They focus on strengthening customer relationships and improving customer satisfaction and retention. CRM managers collaborate with various departments, such as sales, marketing, and customer service, to ensure that the CRM system meets the organization's needs and goals. They are involved in selecting and implementing CRM software, customizing it to align with a company's requirements. CRM managers also develop and implement strategies to capture, analyze, and utilize customer data, ensuring data accuracy, privacy, and compliance. They provide training and support to employees, enabling them to use the CRM system efficiently. CRM managers monitor and evaluate CRM performance, generate reports and insights, and recommend process improvements and customer-centric initiatives. Ultimately, their role is to maximize the value of customer relationships and enhance the organization's overall customer experience.
HOW TO GET A MARKETING JOB? (HINT: LET 24 SEVEN HELP!
Whether you're looking for a new marketing role or just getting your start in the industry, working with the specialized recruiters at 24 Seven can streamline your search for marketing jobs.
We are a specialized staffing agency focused on helping professionals find full-time and freelance marketing roles. We are connected to a vast network of employers looking for marketing talent of all stripes to help them move their most pressing business forward.
We often know of marketing jobs before they're even posted, giving you quick access to these opportunities. And the best part? We work as a free job resource for you!
If you've been wondering how to get a marketing job, look no further and contact our recruiters today!