Companies continually need to re-strategize how best to recruit stellar talent in order to prepare for the future of digital marketing. One of the best ways to set yourself apart when looking for a position in marketing is to be up on the latest trends.
Digital Marketing Trends that Will Set You Apart
Being knowledgeable about what’s going on in the digital marketing arena will put you ahead of the curve and position you as a valuable asset for any organization. With technology advancing techniques so rapidly, we’re sharing our top 5 Digital Marketing trends to know now.
1. Content Marketing and SEO
While consistent, high-quality content is now more important than ever, content trends are changing. Superficial content is out; blog posts and articles are comprehensive, authentic, carefully researched and compiled. Google prefers in-depth articles - the Panda algorithm was created to downgrade web pages with low-quality content.Therefore, companies are investing in people who can create truly valuable content that increases credibility and sets them apart from the competition. Organizations are hiring those who can research, write, edit and optimize - the pay off is well worth the cost.Content trends include storytelling– we are natural storytellers and people remember stories; publishing guest content with unique perspectives, and creating long-form content – SERP results for queries are favoring long content, averaging over 2000 words.
2. Video Content Marketing
Videos are engaging and a GREAT way to increase brand awareness. It’s estimated that over 50% of consumers engage with a brand after viewing a video on social media AND that by 2020 videos will make up more than 80% of all consumer internet traffic. Moreover, more than half our time online is spent viewing videos.It’s not necessary that businesses hire video talent to create all of their video content. What is important is that video is entertaining, informative, and story-driven - we come back to the story over and over in content marketing.Other content channels include audio, podcasts and live streaming. Think about where your audience spends its time and meet them there!
3. Personalized Marketing
Content personalization is the future of marketing. In order to stay relevant, brands need an individualized approach to every audience and customer, and while personalization is not a new concept, it is now something that consumers have come to expect in the content that’s served to them.Personalized marketing is about creating a one-to-one marketing experience for customers, rather than a “one size fits all”. It’s about being cognizant of the needs and preferences of your audience so that you can market the right products and experiences to the right person at the right time. Ultimately personalization leads to more meaningful interactions and therefore engagement, loyalty and increased conversions.
4. Artificial Intelligence
Companies need to increase AI capability to be relevant going forward. AI can provide a better user experience in a myriad of ways including predicting user preferences, intent, and behaviors and then serving more relevant content; providing interactive shopping experiences allowing, for example, customers to “try on” products such as eyeglasses; and, providing real-time customer support with chatbots.
5. Voice Search Marketing
Apple’s Siri, Amazon’s Echo, Google Home, and other devices are quickly becoming the go-to search mode for many people. It is estimated that by 2020, 50% of all searches will be voice searches. Therefore, optimization must now take into consideration the difference between a typed search and a spoken one.How has the rise of voice search impacted digital marketing best practices, search trends and SEO? Unlike text searches, voice searches are longer, more precise and phrased as questions. The result of a voice search is typically just one answer, which will either be accepted, or the searcher will rephrase the question and try again.Digital Marketing continues to rank as the most in-demand functional area according to hiring managers. With these digital marketing trends in your back pocket, you’ll be sure to impress at your next interview. For more insights, check out our Digital Marketing Trend Watch.