If someone were to ask you to name a cereal, a cosmetic brand, or a company that makes sneakers – what would you think of? It’s safe to assume that those brands that first popped into your mind have impressive brand awareness.So, what is brand awareness, exactly? Brand awareness refers to how familiar people are with a particular brand and to what extent consumers know abou...
School starts at 8:45 a.m., but you woke up at 5:30 a.m. to prepare for a meeting you have at 9 a.m. and to make lunches and breakfast, make sure backpacks are packed, teeth are brushed, and go to the store to buy the snacks you just learned last night, at bedtime, that you need to bring for the class party. Once the kids are at school, you realize you forgot about your bre...
A conductor is to an orchestra what a marketing project manager is to a marketing campaign, bringing together different teams, communicating effectively, planning, adapting, and leading to achieve a successful outcome. As such, having a highly skilled marketing project manager on your team can make a big difference in streamlining and executing your organization’s marketin...
Are you a skilled wordsmith? If so, copywriting might be the career path for you.But first, what is copywriting and what does a copywriter do? Copywriters are major players in the world of marketing and advertising as they develop copy for a variety of assets with the goal of generating conversions and sales.Looking for copywriting opportunities? CONTACT USIf you have a pa...
If you’re seeking a flexible talent solution for your digital marketing and creative execution needs without adding headcount, partnering with an outsourced creative studio like 24 Seven Studios might be exactly what you need. The creative studio team at 24 Seven prides itself on being a virtual “desk clearing” service. While we won’t physically tidy up your workspace, we ca...
What does it mean to be an ally? And how can you leverage these lessons to help bolster allyship in the workplace?While there may be several interpretations, at its core, being an ally requires a person of privilege, to use that privilege to help remove barriers and challenge systems that continue to negatively impact marginalized groups. Being an ally means that you commit ...
